Self Help Graphics and Art 品牌形象 by David Jimenez

Self Help Graphics and Art 品牌形象 by David Jimenez is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Self Help Graphics and Art 品牌形象

by David Jimenez

Client: David Jimenez

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art 品牌形象

Self Help Graphics and Art係一個為洛杉磯東區社區藝術中心而設嘅品牌重塑項目。呢個新形象反映咗中心嘅價值觀、使命同歷史，呢間中心係由奇卡納、奇卡諾同拉丁裔藝術家嘅文化身份認同同政治賦權孕育而成。阿茲特克同瑪雅象形文字嘅網格結構啟發咗一套訂製嘅展示字體同標誌字樣。標誌字樣以激光切割喺中密度纖維板（MDF）上，再用凸版印刷增添質感。海報則採用絲網印刷，以致敬中心悠久嘅版畫印刷傳統。

The Recognition

About the A' Design Award 銅獎

Self Help Graphics and Art 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Self Help Graphics and Art 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Self Help Graphics and Art 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez