Better than Perfect 杂志 by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 印刷設計 Competition Category.
銅印刷· 2021
Better than Perfect 杂志
Client: Gerhard Kirchschlaeger
A' Design Award 銅獎 Winner in 印刷 Category
Verified Award Winner
Verify Award Status for #117460The Design
About Better than Perfect 杂志
《Better than Perfect》係一本将网上美食博客转化为印刷形式嘅美食杂志。入面嘅食谱既有创意又简单易做,每份食谱都以跨页形式呈现,配以大幅相片同富有活力嘅字体排版。版面运用大量留白,打破常规嘅阅读习惯,营造出视觉张力。呢本杂志尺寸为22乘31厘米,共32页,采用再生桦木纸、数码印刷同线装装订。杂志末段附有食材索引,亦可以当做购物清单使用。
The Recognition
About the A' Design Award 銅獎
Better than Perfect 杂志是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Better than Perfect 杂志將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Better than Perfect 杂志出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine. - Dimensions & Packaging
- 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
- Tags
- Magazine, Photography, Typography
- Production Technology
- recycled paper made of birch, hp indigo digital printing
- Design Challenge
- A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
- Research
- Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
- Inspiration
- Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
- Project Duration
- The project started in july 2020 and finished in december 2020.
- Operation Flow
- The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
- Patents
- no IP / PATENTS / COPYRIGHTS
- Team Members
- Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
- Image Credits
- Photographer Karin Stöttinger
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