Moneta 品牌形象設計 by Kyle Mani is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2021

Moneta 品牌形象設計

by Kyle Mani

Client: Moneta Intel

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #117922

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The Design

About Moneta 品牌形象設計

OWDT獲聘為Moneta設計一套靈活嘅識別系統,呢個系統充滿動感兼且喺技術層面上具包容性。我哋以突顯Moneta所採用嘅科技於品牌標誌之中為宗旨。設計優雅地克服咗平衡品牌嘅地理定位特質同數據類型視覺表現呢個挑戰。Moneta嘅品牌形象而家能夠清晰引領其高度專業嘅技術受眾,邁向全球最具動感嘅地理定位技術。

The Recognition

About the A' Design Award 銀獎

Moneta 品牌形象設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Moneta 品牌形象設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Moneta 品牌形象設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
Dimensions & Packaging: This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
Tags: branding, web design, identity design, logo design
Production Technology: There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
Design Challenge: In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
Research: Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
Inspiration: We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
Project Duration: 6 months, Houston, Texas, USA
Operation Flow: Moneta's brand identity leads the technical audience to Geopositioning technology.
Patents: Patent Pending
Team Members: OWDT as an organization has been responsible for the development of this product.
Image Credits: Patent Pending