Minimo 禮品盒 by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅獎 in 禮品設計 Competition Category.

銅禮品· 2026

Minimo 禮品盒

by Rilind Hoxha

Client: Why Agency

A' Design Award 銅獎 Winner in 禮品 Category

10,149

Verified Award Winner

Verify Award Status for #118886

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minimo 禮品盒

Minimo係Smaragd 1969推出嘅兒童首飾系列，禮品盒同埋整個送禮體驗由Why Agency設計創作。呢個概念以小朋友人生第一份珍貴禮物為核心，將收到首飾嘅一刻轉化成充滿玩味又難忘嘅體驗。除咗首飾之外，禮盒仲附有一套以金色系列設計為主題嘅貼紙、一本填色簿、彩色鉛筆，同埋為首次購買嘅顧客準備嘅Minimo嬰兒護照。每一個元素都鼓勵小朋友喺首飾以外去探索、創作，同呢個系列建立更深嘅連繫。

The Recognition

About the A' Design Award 銅獎

Minimo 禮品盒是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Minimo 禮品盒將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Minimo 禮品盒出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili