Year Of The Snake 蛇年利是封 by House Of Forme

Year Of The Snake 蛇年利是封 by House Of Forme is a highly esteemed winner of the very prestigious 2026 A' Design Award 金獎 in 禮品設計 Competition Category.

金禮品· 2026

Year Of The Snake 蛇年利是封

by House Of Forme

Client: House of Forme

A' Design Award 金獎 Winner in 禮品 Category

41,231
Verified Award Winner
Verify Award Status for #182139

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Year Of The Snake 蛇年利是封

跳脫生肖圖像嘅字面框框，呢個蛇年利是封系列重新演繹咗農曆新年嘅傳統。透過16個利是封同4個視覺主題，將蛇嘅精髓表達出嚟：靈動優雅與經久不衰嘅花卉圖案交織一體。設計靈感取自銜尾蛇符號，巧妙地呼應循環往復同更生嘅意象。對蛇年含蓄嘅點題，令呢啲利是封唔止限於新年使用。每個設計背後所蘊含嘅故事，為呢個系列添上一層深度同引人入勝嘅韻味。

The Recognition

About the A' Design Award 金獎

Year Of The Snake 蛇年利是封是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Year Of The Snake 蛇年利是封將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Year Of The Snake 蛇年利是封激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This self-initiated series offers a unique perspective on snakes, embodied in our newest bespoke-designed red packets for the Year of the Snake. Featuring 16 red packets across four distinct key visuals, our design captures the fluid grace of the snake and the timeless beauty of floral cycles. The subtle celebration of the Year of the Snake allows the packets to be used throughout the year, while the unique stories behind each design bring a thoughtful and intriguing touch to the set.
Dimensions & Packaging: The case measures 202mm in height & 94mm in width, finished with matte UV & gold foil detailing. The red packet holder has a width of 514mm & a height of 192mm when fully extended. Our company information & background story of the red packets are highlighted with gold foil. The finished dimensions of each red packet are 89mm in width & 172mm in height. The red packets are crafted from 100gsm AstroSilver paper sourced from a local paper company, & are embellished with foiling & matte UV coating.
Tags: Branding, design, festive, red packets, Chinese New Year, Year of the Snake, festive product, festive design, gift
Production Technology: To embody our commitment to sustainability, each red packet is made in FSC-certified paper and the holder is crafted from recyclable materials. To bring the serpent details alive, matte UV finishes are incorporated alongside red, silver, and gold foil accents in specific areas. The design highlights the distinctive tongue, teeth, eyes and tail of the serpent. This thoughtful approach creates a subtle yet immersive atmosphere for the Year of the Snake.
Design Challenge: To differentiate from typical red packets and to achieve a harmonious balance between the snake and floral motifs, meticulous details are incorporated throughout the set, each conveying diverse blessings for the year ahead. Flickering snake tongues are hidden in the orchid as a symbol of guidance; sharp teeth concealed within the lilies foster growth; blinking snake eyes integrated into the lotus embody rebirth; snake tails disguised as anthurium pistils, bestow power & fertility upon the year.
Research: Protected by a hardbound, slide-out package, the red packet set’s packaging takes inspiration from a snake shedding its skin. The "M-fold" structure of the red packet holder artfully mimics the sinuous movement of a snake, symbolically carrying blessings through the changing seasons. The red packets are crafted from four different textured pearlescent papers, harmonising beautifully with the shimmering scales of a snake.
Inspiration: Drawing inspiration from the ouroboros, a timeless symbol depicting a serpent devouring its own tail, which signifies cycles of repetition, renewal, and the infinite passage of time, we pay homage to the essence of renewal and celebrate the arrival of the Year of Snake. The imagery of snake scales are concealed within the four different blossoms by season, connecting the intricate grace of the snake to the eternal cycle of blooming flowers.
Project Duration: The is designed in late 2024, produced and distributed in early 2025.
Operation Flow: This New Year's gift is designed for year-round use. Removing the slide-out package unveils a red packet holder. The holder employs an "M-fold” structure, allowing recipients to view all four unique designs at once when unfolded. Each section securely holds four red packets, and once emptied, reveals a description of the design, providing insight into the story behind the red packet's artwork.
Image Credits: Photography by Vizion Creation