Math Alive 品牌標識 by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 平面設計 Competition Category.

金平面· 2021

Math Alive 品牌標識

by Brand Core - Visang

Client: VISANG Education Inc.

A' Design Award 金獎 Winner in 平面 Category

138,535

Verified Award Winner

Verify Award Status for #119111

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Math Alive 品牌標識

動態圖形圖案豐富了混合學習環境中數學的學習效果。數學中的拋物線圖啟發了標誌設計。字母 A 和 V 用一條連續的線連接，展示了教育者和學生之間的互動。它傳達了 Math Alive 引導用戶成為數學神童的信息。主要視覺效果代表了抽像數學概念到三維圖形的轉換。挑戰在於平衡目標受眾的有趣和引人入勝的環境與作為教育技術品牌的專業精神。

The Recognition

About the A' Design Award 金獎

Math Alive 品牌標識是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Math Alive 品牌標識將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Math Alive 品牌標識激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Team Members: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Image Credits: Shutterstock, Clipart Korea