Save Calendar 日曆插畫 by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2021

Save Calendar 日曆插畫

by Mengjia Li

Client: Northeastern University

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #119152

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Save Calendar 日曆插畫

《惜食日曆》係一系列以珍惜食物為主題嘅日曆插畫。插畫描繪一片農田經歷春、夏、秋、冬四季嘅變化。色彩隨住季節轉變，令四個時段容易分辨。中式風格嘅對稱構圖為畫面帶嚟現代感。每張圖上方都標示咗月份同季節資訊。插畫用電腦軟件繪製，並以800毫米乘800毫米尺寸印製。呢個系列展現農夫嘅辛勤勞作，提醒人們要珍惜食物。

The Recognition

About the A' Design Award 銀獎

Save Calendar 日曆插畫是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Save Calendar 日曆插畫將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Save Calendar 日曆插畫是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020