Beat Coffee 品牌形象設計 by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Beat Coffee 品牌形象設計

by Paul Meeuwsen

Client: Beat Coffee

A' Design Award 銅獎 Winner in 平面 Category

10,289

Verified Award Winner

Verify Award Status for #119537

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beat Coffee 品牌形象設計

Beat Coffee係一個為咖啡公司而設嘅品牌形象同包裝設計。呢次品牌重塑由市場洞察、競爭對手分析同顧客意見出發，塑造出品牌策略同定位。品牌定位透過「Serious Fun Coffee」呢句口號表達出嚟，訂立咗品牌嘅語調，將趣味、音樂同咖啡連繫埋一齊。公司創辦人嘅聲音被運用嚟為品牌標誌注入生命力，同一個概念延伸到印刷咖啡袋上，透過擴增實境（AR）技術令包裝「動」起嚟。整個設計目標係打造一個清晰、以顧客為本、又充滿玩味嘅品牌形象。

The Recognition

About the A' Design Award 銅獎

Beat Coffee 品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Beat Coffee 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Beat Coffee 品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey