Episode 品牌體驗設計 by Plus X is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Episode 品牌體驗設計

by Plus X

Client: Sk D&d Episode

A' Design Award 銅獎 Winner in 平面 Category

11,858

Verified Award Winner

Verify Award Status for #119730

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode 品牌體驗設計

Episode係為一個共享居住平台而設計嘅品牌形象同品牌體驗設計。呢個設計以用戶為中心，而唔係以供應商為中心，優先考慮同居住者嘅溝通。Episode標誌入面嘅正方形代表一個承載多元故事嘅空間。標誌、色彩、字體同關鍵視覺元素應用喺線上同線下嘅各個接觸點，包括住戶卡同房間號碼。呢套系統係靈活而非固定嘅，等每位住戶都可以用自己嘅個人故事嚟完成呢個設計。

The Recognition

About the A' Design Award 銅獎

Episode 品牌體驗設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Episode 品牌體驗設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Episode 品牌體驗設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
Dimensions & Packaging: Digital Work
Tags: Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
Production Technology: 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”

2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.

3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
Design Challenge: Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
Research: SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
Inspiration: Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
Project Duration: The project proceeded for 4 months in Seoul, South Korea.
Operation Flow: The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
Team Members: Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum