由設計師 Yu Chen 創作嘅 Let Parents Stay 留家有人係備受推崇嘅 2021 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2021

Let Parents Stay 留家有人

由 Yu Chen

客戶: Hubei University of Technology

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #119882 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Let Parents Stay 留家有人

《留家有人》係一款以傳統漢繡為基礎嘅字體設計，旨在幫助一條貧困鄉村。金陵村有超過兩千名因父母外出打工而留守嘅兒童,而好多村民都精通漢繡技藝。當地嘅刺繡產品因為圖案百年來變化甚少而銷路欠佳。設計團隊將經典嘅刺繡元素抽象化並重新構建成現代字形,再由當地繡娘以人手一針一線繡製而成。呢個項目嘅目的係為村民創造收入,同時以現代視覺語言將呢門傳統工藝傳承落去。

榮譽認可

關於A' Design Award 銅獎

Let Parents Stay 留家有人是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Let Parents Stay 留家有人將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Let Parents Stay 留家有人出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
尺寸同包裝: Han Embroidery
標籤: Han Embroidery, Embroidery, Typeface, Pattern, Visual
生產技術: Han Embroidery
設計挑戰: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
研究: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
靈感: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
專利: Yu Chen
團隊成員: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
圖片來源: Yu Chen