Zesion Design 嘅作品 Nanxiang Incity 視覺標識系統

由設計師 Zesion Design 創作嘅 Nanxiang Incity 視覺標識系統係備受推崇嘅 2021 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2021

Nanxiang Incity 視覺標識系統

由 Zesion Design

客戶: Zesion Design

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #119978 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Nanxiang Incity 視覺標識系統

南翔印象城係為上海一間商場而設計嘅視覺標識系統。設計取材自南翔嘅本地文化，呢個地區以仙鶴同寺廟聞名，並將仙鶴成雙飛翔嘅形態轉化為抽象嘅標識圖像。樓層指引同商戶名錄設置喺扶手電梯出入口，以及人流交匯嘅位置。燈片採用白墨遮底印刷，令文字同輪廓保持清晰。懸掛部件運用鏡面樞軸點，與商場室內環境融為一體。

榮譽認可

關於A' Design Award 銀獎

Nanxiang Incity 視覺標識系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Nanxiang Incity 視覺標識系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Nanxiang Incity 視覺標識系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
尺寸同包裝: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
標籤: Visual Signage,Way finding,VI,Logo,Graphics
生產技術: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
設計挑戰: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
研究: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
靈感: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
項目時長: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
操作流程: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
團隊成員: Jie Zhou