2020 Widc 主视觉设计 by Xin Tong is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

2020 Widc 主视觉设计

by Xin Tong

Client: Yantai Sino-German Industrial Design Center Ltd.

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

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Colors

The Design

About 2020 Widc 主视觉设计

2020 WIDC 是为2020世界工业设计大会所创作的主视觉设计。设计将大会主题——理念(idea)、智能(intelligence)及工业互联网(industrial Internet)——三个英文字首中提取出的字母「I」造型加以组合。红、绿、蓝三原色作为主色调贯穿全局。众多细小的「I」形态相互交融,如粒子流般延伸至远方。整个构图以中央的WIDC标志为核心向外扩展,寓意迈向未来的动感与趋势。此主视觉尺寸为宽20米、高8米。

The Recognition

About the A' Design Award 銅獎

2020 Widc 主视觉设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計2020 Widc 主视觉设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。2020 Widc 主视觉设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
Dimensions & Packaging: Width 20m × Height 8m
Tags: idea, intelligence,industrial Internet, design, future, development
Production Technology: Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Design Challenge: The challenge is how to show the development and importance of design.
Research: The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
Inspiration: 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet".
Project Duration: The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
Operation Flow: Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
Team Members: Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu
Image Credits: photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020