由設計師 Riiid Inc. 創作嘅 R Gate Emblem 企業識別 係備受推崇嘅 2021 A' Design Award 銀獎 得獎作品，獲獎類別為 平面設計。
銀平面· 2021
R Gate Emblem 企業識別
客戶: Riiid Inc.
平面 類別嘅 A' Design Award 銀獎 得獎者
45,134
經驗證嘅獲獎者
驗證設計 #120723 嘅獲獎狀態設計
關於 R Gate Emblem 企業識別
R Gate Emblem係為一間教育科技公司打造嘅企業識別設計。呢個徽章以鎖匙孔圖案為基礎。字母R以白色負形嵌喺深藍色方框入面，構成一道大門。呢道門係一個視覺隱喻，象徵一扇開啟教育世界、分享全新學習體驗嘅門戶。深海藍係主色調。字母R同時亦作為配套字體嘅基礎量度單位，設有兩種字重。整套識別系統應用於線上同線下嘅各種物料。
榮譽認可
關於A' Design Award 銀獎
R Gate Emblem 企業識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計R Gate Emblem 企業識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。R Gate Emblem 企業識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- 尺寸同包裝
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- 標籤
- AI, AI Ed, Education, Branding, CI
- 生產技術
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- 設計挑戰
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- 研究
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- 靈感
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- 項目時長
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- 操作流程
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- 團隊成員
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
贊助
探索 Designers.org 以外嘅世界
探索我哋廣告合作夥伴提供嘅產品、服務同機會。
探索更多
相關設計
探索更多同一類別中按優秀程度揀選嘅得獎設計。
