由設計師 Edgar Jara 創作嘅 Energy 标志及品牌形象设计係備受推崇嘅 2021 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2021

Energy 标志及品牌形象设计

由 Edgar Jara

客戶: Edgar Jara

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #120743 嘅獲獎狀態

即刻選購喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Energy 标志及品牌形象设计

Energy係為巴拉圭一間銷售同分銷車輛及工業用燃油嘅公司而設計嘅標誌同品牌形象。標誌圖形取自品牌名稱「Energy」入面字母e嘅一部分,經過重新編排,組成引擎螺旋槳嘅扇葉形狀。呢個螺旋槳意象帶出動感,亦將品牌同汽車及工業領域連繫埋一齊。扇葉嘅唔同顏色分別代表公司提供嘅唔同種類燃油。整體形象風格走簡約幾何路線,並以高對比度呈現。品牌手冊入面訂明咗橫向同直向版本嘅設計規範,清楚列出各項應用守則。

榮譽認可

關於A' Design Award 鐵獎

Energy 标志及品牌形象设计是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Energy 标志及品牌形象设计將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Energy 标志及品牌形象设计因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Energy's identity is presented through an imagotipo, whose objective is to represent the company's activity and its values.
Research and development achieved a concept of geometric design, dynamic and showy minimalist style. With an original look ingeniously constructed by a fraction of the typography (e) of the name energy forming the blades of the motor propeller that transcend movement and consequently energy.
In addition to the colors absolutely related to the field, they highlight the design with high contrast.
尺寸同包裝: Horizontal Versión: in pixels width: 1000px X height: 288px, in Centimeters width: 35,27 cm X height: 10,15 cm

Vertical Versión: in pixels width: 710px X height: 492px, in Centimeters width: 25 cm X height: 17,38 cm
標籤: Logo, Branding, Visual Identity, Graphic Design
生產技術: The design methodology used, for the energy project was based on the analysis of automotive and industrial technology, once identified the common element a series of images of the different types of gears, wheels and propellers were collected, these served as a guide to generate the different options until achieving a graphic piece that communicates the essence of the name energy.
The sketches were sketched manually and then scanned and assembled in Corel Draw, once the approved final sketch was selected it was normalized and ran the color gamut in adobe Illustrator.
設計挑戰: The project was a fairly big challenge, being the creation of a trademark for a new fuel distributor emblem whose national competitors and renowned internationalizations have been operating successfully for years in the country, so it had to be something really original and excellent in all its aspects.
The company sought to make brand identity unique and with a great stand out, so the idea of using a fraction of a name letter for the creation of the key element, would be the absolute guarantee of having a truly unique and original product.
研究: The Energy project required a strong brand identity to be visualized and recognized.
It was a large commercial project a commitment as well as a challenge to achieve a really good identity in a very competitive market.
After an arduous research task on various elements, inspiration finally arises and an original idea is achieved that represents the values of the company and the full communication of the name through a highly pregnant and solid imagotype.
靈感: The source of inspiration for the brand design of this vehicle fuel marketer in Paraguay was its own name Energy. The quality that this name possesses is a well-known characteristic of movement, and as we all know energy can be used for the impulse of everything we know today. For this reason the main symbol is represented by the blades or propeller of an engine, thus giving it the character and meaning in a very visible way. Transmitting its link with the world of automotive and industry The colors of blades or propeller represent the different types of fuels offered by the company.
項目時長: The project started in august 2020 and ended in november 2020 in Paraguay
操作流程: The Project includes an energy user manual and brand identity standards, which has a wide range of applications and registered possibilities, permitted and unauthorized uses, as well as the rules and guides that will give the brand a solid identification, the symbol has a high pregnancy that can be identified without the need to read the company name once positioned with an excellent marketing campaign.
圖片來源: main image Mockups For Free - vectorforfree.com
image 1 Mockup Anthony Boyd Graphics
image 2 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup
image 3 mockups-design.com/free envelope mockup