MG iSmart 資訊娛樂系統介面 by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 介面、互動及用戶體驗設計 Competition Category.

金介面· 2021

MG iSmart 資訊娛樂系統介面

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award 金獎 Winner in 介面 Category

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Verified Award Winner

Verify Award Status for #120910

View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart 資訊娛樂系統介面

MG iSmart 係為 MG 品牌汽車設計嘅資訊娛樂系統介面。呢個介面以連接性、數碼觸點同智能助理為核心，透過度身訂造嘅解決方案支援新市場嘅推出。設計團隊同品牌團隊以及目標市場嘅客戶進行研究同構思會議，從而制定用戶流程。團隊製作咗三個互動概念原型，並測試咗六個視覺方向，最終揀選一個方向作詳細開發。配備 MG iSmart 嘅汽車已經喺印度同泰國嘅道路上行駛。

The Recognition

About the A' Design Award 金獎

MG iSmart 資訊娛樂系統介面是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計MG iSmart 資訊娛樂系統介面將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。MG iSmart 資訊娛樂系統介面激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.