Thirty Years Anniversary 品牌形象 by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 平面設計 Competition Category.
鐵平面· 2021
Thirty Years Anniversary 品牌形象
Client: Salvita Design
A' Design Award 鐵獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #120942The Design
About Thirty Years Anniversary 品牌形象
《三十週年》係為紀念立陶宛同德國恢復邦交三十週年而設計嘅品牌形象。呢個標誌以數字「三十」為核心,將兩個數字分別配上兩國國旗嘅顏色。喺較大尺寸嘅應用中,「0」會被裁切,令版面保持簡潔清晰、文字保持易讀,而個形狀本身亦可作為獨立嘅圖形元素運用。喺馬克杯上,杯柄恰好補全咗被裁切嘅「0」形。白色背景上嘅彩色標記提升咗視覺辨識度。呢套形象貫穿於各項公開活動同傳訊當中。
The Recognition
About the A' Design Award 鐵獎
Thirty Years Anniversary 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Thirty Years Anniversary 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Thirty Years Anniversary 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
- Dimensions & Packaging
- To enhance the visibility of the logo, it was decided to use colored signage on a white background.
- Tags
- Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
- Design Challenge
- To create a successful logo expression of the friendship between Lithuania and Germany.
- Research
- Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
- Image Credits
- Erin Hope Stevens (Copywriter)
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