Heheqingtian 茶品牌形象 by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Heheqingtian 茶品牌形象

by Zi Huai Shen

Client: Heheqingtian

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

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Colors

The Design

About Heheqingtian 茶品牌形象

和合青天係為一個由日式私人住宅重生嘅茶生活文化體驗空間而設計嘅茶品牌形象。呢個形象嘅設計理念以「聚合」為起點，將建築物嘅門型與中文字「合」相結合，表達出待茶之道嘅精神，同埋聚合共融、向外延展嘅意涵。內斂克制嘅設計傳遞出悠然品茶嗰種寧靜氛圍。茶盒以木材製成，採用榫卯結構，無須用膠水拼接，體現環保理念。

The Recognition

About the A' Design Award 銅獎

Heheqingtian 茶品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Heheqingtian 茶品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Heheqingtian 茶品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019