Public Health Beyond Borders 視覺形象識別系統 by Yoske Mitsui

Public Health Beyond Borders 視覺形象識別系統 by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2021

Public Health Beyond Borders 視覺形象識別系統

by Yoske Mitsui

Client: Yoske Mitsui

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders 視覺形象識別系統

《跨越國界的公共衛生》係一套為一群致力於解決合作社區健康需求嘅學生同教職員設計嘅視覺形象識別系統。呢個標誌採用咗五種顏色，綠色同藍色反映全球視野，而紅、黃、黑三色則呼應創始分會發源地——馬里蘭大學嘅色彩傳統。中心嘅圓形代表團結同夥伴關係。標準字體配合大學嘅主要字型設計。整個標誌設計簡潔、可縮放、模組化，無論係單色定係多種尺寸，喺印刷同數碼媒體上都同樣適用。

The Recognition

About the A' Design Award 鐵獎

Public Health Beyond Borders 視覺形象識別系統是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Public Health Beyond Borders 視覺形象識別系統將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Public Health Beyond Borders 視覺形象識別系統因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.