He He 商標 by Chao Yang, Jianhua Dong and Sy Xiang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2021
He He 商標
by Chao Yang, Jianhua Dong and Sy Xiang
Client: Zhejiang taijiuxian Agricultural Development Co., Ltd
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #121319The Design
About He He 商標
He He係為一個藝術農產品品牌創作嘅品牌標誌。設計將中文字「和」同西方嘅「&」符號結合,因為呢兩種形態都表達咗融合嘅概念。呢兩個符號被融合成一個單一嘅字符標誌,喺東西方語境下都能夠被辨識。設計運用圖形創意,將中國同歐洲嘅文化藝術元素填入標誌同其輔助圖形之中。呢個標誌冇固定尺寸,可以直接應用喺包裝同戶外宣傳上。
The Recognition
About the A' Design Award 銅獎
He He 商標是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計He He 商標將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。He He 商標出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hehe is an artistic brand of agricultural products. The uniqueness of this brand logo design is the integration of Chinese culture and Western culture, forming a unique brand visual image. When it is applied, it can integrate Chinese culture and Western culture, and realize the combination of eastern culture and Western culture, agriculture and art.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Brand image design, logo design, Chinese culture, western culture, integration
- Production Technology
- The logo is designed with the combination of eastern and Western characters. At the same time, it uses the creative way of graphics to fill in the cultural and artistic elements from the East and the west, realizing a set of brand image with the connotation of the integration of eastern and Western cultures.
- Design Challenge
- The biggest challenge of this project is the integration of Chinese culture and European culture, and the formation of a character symbol. The design of the logo cleverly finds two words with the same connotation, and organically combines them to present a brand logo with eastern and Western recognition.
- Research
- The background of this project is to present an agricultural brand logo design through the integration of eastern and Western culture and aesthetic design.
This design adopts the method of text design and graphic creativity, combines Chinese characters and English characters, and presents them in a mixed style. - Inspiration
- The design inspiration comes from the Chinese character "he" and the western "&", both of which express the meaning of fusion. They represent the fusion of Chinese art and Western art.
- Project Duration
- The project started in April 2020 in Hangzhou and finished in November 2020 in Hangzhou
- Operation Flow
- These visual graphic design can be directly used in packaging and outdoor publicity.
- Team Members
- Designer: Chao Yang
Designer: Jianhua Dong
Designer: Shuyue Xiang - Image Credits
- Image #01 : Designer, Chao Yang
Image #02 : Designer, Jianhua Dong
Image #03 : Designer, Shuyue Xiang
Image #04 : Designer, Chao Yang
Image #05 : Designer, Jianhua Dong
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