由設計師 Lu Zhao, Ruhe Zhang and Qi Wang 創作嘅 Irrational Slice 资讯可视化 係備受推崇嘅 2021 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2021
Irrational Slice 资讯可视化
由 Lu Zhao, Ruhe Zhang and Qi Wang
平面 類別嘅 A' Design Award 銅獎 得獎者
12,781
經驗證嘅獲獎者
驗證設計 #121420 嘅獲獎狀態設計
關於 Irrational Slice 资讯可视化
《非理性切片》係一個以三維空間呈現研究數據嘅資訊可視化項目。當中嘅數據源自一項比較人類同機器判斷嘅認知實驗。三維模型嘅建構參考咗大腦神經元嘅結構。透過擴增實境軟件,當掃描印刷海報時,模型便會顯現出來。觀眾可以用手指旋轉模型並進行縮放,從多個角度閱讀當中嘅資訊。呢個項目旨在探索觀察同傳遞資訊嘅新方式。
榮譽認可
關於A' Design Award 銅獎
Irrational Slice 资讯可视化是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Irrational Slice 资讯可视化將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Irrational Slice 资讯可视化出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
- 標籤
- Information Design, Information Visualization, AR, 3D, Poster
- 生產技術
- Multimedia
- 設計挑戰
- The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
- 研究
- The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
- 靈感
- Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
- 項目時長
- The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
- 操作流程
- By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
- 團隊成員
- Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li
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