Duxiaoxiao 人工智能數碼助理 by Baidu Meux - Dou Shen and Yujie Shi

Duxiaoxiao 人工智能數碼助理 by Baidu Meux - Dou Shen and Yujie Shi is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 介面、互動及用戶體驗設計 Competition Category.

銀介面· 2021

Duxiaoxiao 人工智能數碼助理

by Baidu Meux - Dou Shen and Yujie Shi

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award 銀獎 Winner in 介面 Category

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The Design

About Duxiaoxiao 人工智能數碼助理

度小小係一個以虛擬人形象呈現嘅人工智能數碼助理。度小小透過語音、面部表情同肢體動作同用戶溝通，結合聲音同視覺回饋。答案同資訊會喺專為Android同iOS流動裝置打造嘅自適應介面上呈現。透過持續嘅對話，呢個助理會發展出唔同嘅性格，並學習用戶嘅偏好。呢個設計支援獲取結構化資訊，同時為用戶帶嚟陪伴感。

The Recognition

About the A' Design Award 銀獎

Duxiaoxiao 人工智能數碼助理是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Duxiaoxiao 人工智能數碼助理將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Duxiaoxiao 人工智能數碼助理是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
Dimensions & Packaging: Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
Tags: AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
Production Technology: We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
Design Challenge: One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
Research: We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
Inspiration: Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
Project Duration: The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
Operation Flow: Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
Patents: patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184
Team Members: Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020