Kallucci Boot 3D 關鍵藝術 by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 電腦圖像設計 Competition Category.
金電腦圖像· 2021
Kallucci Boot 3D 關鍵藝術
Client: Morgan Studio
A' Design Award 金獎 Winner in 電腦圖像 Category
Verified Award Winner
Verify Award Status for #121488The Design
About Kallucci Boot 3D 關鍵藝術
設計師的主要想法是透過簡單的元素，如岩石、產品所需的耐用性和抵抗力，直接貼近其使用和客戶的生活方式。添加的水晶可以為主要物體帶來亮點，給人一種神秘的感覺，引起潛在客戶的好奇心。
The Recognition
About the A' Design Award 金獎
Kallucci Boot 3D 關鍵藝術是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Kallucci Boot 3D 關鍵藝術將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Kallucci Boot 3D 關鍵藝術激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
- Dimensions & Packaging
- Width 5000px x Height 5000px 300dpi
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
- Project Duration
- I started the piece on november 21 and it took about 1 month, ending on december 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- 3D modelling and texturing: Mateus Morgan
Agency: Dote
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