Designers Brasileiros 品牌識別 by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 A' Design Award 金獎 in 平面設計 Competition Category.
金平面· 2021
Designers Brasileiros 品牌識別
by Tiago de Albuquerque Sales e Kiemle
Client: Designers Brasileiros
A' Design Award 金獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #121119The Design
About Designers Brasileiros 品牌識別
Designers Brasileiros 網站的品牌由字母 D 形狀的面板組成，該面板由幾何塊組成，這些幾何塊組合在一起並代表設計專業。這些碎片是從巴西國旗中提取的形狀，也形成了字母 B 和巨嘴鳥。巨嘴鳥的定義是，它是巴西動物群中最大的種子傳播者之一，也是熱帶森林形成的原因之一。因此，對於該品牌來說，巨嘴鳥傳播種子在概念上象徵著知識的傳播，這也是網站的目的。
The Recognition
About the A' Design Award 金獎
Designers Brasileiros 品牌識別是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Designers Brasileiros 品牌識別將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Designers Brasileiros 品牌識別激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
- Dimensions & Packaging
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Tags
- brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
- Production Technology
- Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
- Design Challenge
- The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
- Research
- Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
- Inspiration
- For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
- Project Duration
- This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
- Operation Flow
- A visual identity that takes the viewer to the design, culture and nature of Brazil.
- Team Members
- Tiago de Albuquerque Sales e Kiemle
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