Vanke City 標識牌 by Yongan Zhou is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2021

Vanke City 標識牌

by Yongan Zhou

Client: Vanke

A' Design Award 銅獎 Winner in 平面 Category

9,697

Verified Award Winner

Verify Award Status for #122173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vanke City 標識牌

書本文字：萬科城係為煙台一個綜合發展項目而設計嘅導向標識系統。指示牌採用超白鋼化玻璃製成，呢種物料嘅選用係為咗喺景觀當中保持視覺上嘅低調。喺陽光下，白色嘅資訊文字會同背景融為一體，令標識牌喺牆壁、花草樹木之間隱退。圖形語言延續咗室內設計嘅概念，運用像素元素、模組化形態同鮮明色彩，建構出一個容易辨識嘅品牌形象。每塊標識牌尺寸為闊600毫米、厚10毫米、高2200毫米。

The Recognition

About the A' Design Award 銅獎

Vanke City 標識牌是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Vanke City 標識牌將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Vanke City 標識牌出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vanke City takes the three key words of sharing, communication and interaction as the core, and is managed by Vanke Real Estate in the early stage. Its strong ability to acquire and integrate brand resources is bound to inject infinite vitality into the life Museum.The design continue the core concept of project IP and interior space design, choose pixel trend elements, pure modular form, with bright colors, and strive to create a high recognition brand value image system for Vanke City.
Dimensions & Packaging: Width 600mm x Depth 10mm x Height 2200mm
Tags: Grapic design, Wayfinding, pixelation, crasis
Production Technology: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance. Under the sunlight, the white information text and the background are integrated, hiding the information vision of the guide in the landscape. The design hope: there is nothing, nothing is there.
Design Challenge: With pure modular form and bright colors, try to create a brand value image system with high recognition for Vanke City.
Research: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Inspiration: Love the city, love the life, Use design to light up the visual flash of Vientiane life in a city. It respect the purity of every wall, flower, tree and space in the landscape. The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Project Duration: The project started in September 2020 in Yantai and finished in December 2020 in Yantai.
Operation Flow: The design continue the core concept of project IP and interior space design, choose pixel trend elements and pure modular form, with bright colors, to create a set of vitality of brand value image with high recognition.
Team Members: Creative director:Zhou Yongan
Art Director:Zhang qianyi
Design Director:Qiu Yifeng
Image Credits: Photographer Qiu Yifeng