The Sun From The East 活動形象設計 by Chia-Hui Lien

The Sun From The East 活動形象設計 by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2021 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2021

The Sun From The East 活動形象設計

by Chia-Hui Lien

Client: Chia-Hui Lien

A' Design Award 鐵獎 Winner in 平面 Category

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Colors

The Design

About The Sun From The East 活動形象設計

《東方之日》係為一間設計大學創作嘅活動形象設計。設計以太陽作為主要視覺元素，因為太陽從東方升起，既呼應咗學校嘅名稱，亦象徵住學校每年穩步發展嘅成長軌跡。圓形同其他幾何圖形構成咗設計嘅基本元素，而構圖經過長時間反覆測試先至定稿。呢個設計應用喺海報、書刊同請柬等物料上。印刷過程中喺特定區域運用咗光膜同霧面膜嘅工藝，藉此突顯圖案細節。海報尺寸為70乘100厘米。

The Recognition

About the A' Design Award 鐵獎

The Sun From The East 活動形象設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The Sun From The East 活動形象設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。The Sun From The East 活動形象設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The use of geometric figures for structural change design requires a lot of time and testing during the conversion process.
Dimensions & Packaging: ●Poster design-W70XH100cm
●Book design-W21XH29.7cm
●Card design-W14.8XH21cm
Tags: Font design, Poster design, Brochure design, Card design
Production Technology: In order to highlight the graphic design, special effects were created by partially applying bright film and fog film in the printing technology, and printed books, posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of geometric figures. Attention must be paid to the content connection between graphics and thematic meaning, as well as the structural visual aesthetics of packaging design and book design.
Research: In order to enable the school to continue to develop every year, design is the main academic development of the school, and the innovative ideas of design are brought together to continue the educational work. This work takes the sun as the main visual design. Because the sun rises from the east, it symbolizes the Oriental Design University. The sun rises from the east. Every year, the sun gets better and better. The development of the school is getting better and better. Therefore, the circle of the geometric figure is used as the basic element of the design to make changes.
Inspiration: This work takes the sun as the main visual design. Because the sun rises from the east, it is like the Tung Fang Design University. The sun rises from the east. Every year, the development of the school is
getting better. Therefore, the circle of geometric figures was used as the basic element of the design, and the composition was changed.
Project Duration: The work was completed on May 1, 2018. Published works in Taiwan on May 1, 2018.
Operation Flow: Looking at Taiwan's commodity packaging during the Japanese occupation period, the aesthetics of ordinary people's life
Team Members: CHIA-HUI LIEN