由設計師 Fabiano Dalmacio 創作嘅 The Book That Grew 放牧指南 係備受推崇嘅 2021 A' Design Award 白金獎 得獎作品，獲獎類別為 美術設計。
白金美術· 2021
The Book That Grew 放牧指南
客戶: Rothco, part of Accenture Interactive
美術 類別嘅 A' Design Award 白金獎 得獎者
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驗證設計 #122969 嘅獲獎狀態設計
關於 The Book That Grew 放牧指南
《生長之書》係一本專為愛爾蘭農民而設嘅放牧指南。呢本書提供十個課題同十項實用建議,旨在提升可持續性同盈利能力。呢十個步驟引導農民每年進行十次輪牧,並令每公頃牧草產量達到十噸。每一頁、每一個字同每一幅圖表都係由活生生嘅草根塑造而成,喺幾個星期嘅生長期入面,沿住特定嘅坑道引導成形。複雜嘅耕作流程透過特製符號嚟解釋,並附有一頁摺頁載有符號索引。
榮譽認可
關於A' Design Award 白金獎
The Book That Grew 放牧指南是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。The Book That Grew 放牧指南展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。The Book That Grew 放牧指南是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- 尺寸同包裝
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - 標籤
- book, design, Ireland, grass, farming, bank
- 生產技術
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- 設計挑戰
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- 研究
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- 靈感
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- 項目時長
- From October 2018 to May 2019, in Dublin and Amsterdam.
- 操作流程
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- 團隊成員
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - 圖片來源
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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