Platanus 企業形象識別 by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2021

Platanus 企業形象識別

by Pedro Panetto

Client: Pedro Panetto

A' Design Award 銀獎 Winner in 平面 Category

41,598

Verified Award Winner

Verify Award Status for #123099

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Platanus 企業形象識別

Platanus 係為一間以人性化醫療照護理念行醫嘅精神科診所所設計嘅企業形象識別。個名源自希臘科斯島上嘅梧桐樹，當年希波克拉底就係喺呢棵樹下向首批醫者傳授醫學。整個標誌以一條連貫嘅線條，將希臘石柱、樹木結構、葉、果實、枝椏同沙漏融為一體。字體係專為呢個品牌度身設計，並依循標誌嘅比例。圖案、平面元素同信封信紙等文具，共同構成一套完整而協調嘅視覺語言。

The Recognition

About the A' Design Award 銀獎

Platanus 企業形象識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Platanus 企業形象識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Platanus 企業形象識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release