Firefly Songling Volunteer 品牌形象 by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2021
Firefly Songling Volunteer 品牌形象
Client: Firefly Songling Volunteer
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
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About Firefly Songling Volunteer 品牌形象
《萤火松陵志愿者》係為中國蘇州吳江松陵街道一個志願服務組織創作嘅品牌形象設計。標誌以展翅嘅螢火蟲形象為基礎,呼應當地嘅生態環境,亦寓意志願者以默默耕耘嘅方式發光發熱。簡約現代嘅造型設計旨在吸引年輕一代嘅關注。呢套品牌形象透過專業印刷、刺繡同燙印等工藝加以應用。喺志願服務呢個普遍使用相似符號嘅領域中,呢個設計為志願團隊塑造出獨特鮮明嘅形象。
The Recognition
About the A' Design Award 銅獎
Firefly Songling Volunteer 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Firefly Songling Volunteer 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Firefly Songling Volunteer 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Tags
- Branding, Firefly, Volunteer Service, Yellow, Hope
- Production Technology
- Technology / Professional printing, embroidery and hot stamping technology.
- Design Challenge
- Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
- Research
- Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
- Inspiration
- The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
- Project Duration
- The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
- Patents
- Copyrights belong to SoFeng Design, 2020.
- Team Members
- Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
- Image Credits
- Photographer / Jiayi Lu
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