Shin Tay Yuan 旅遊工廠室內設計 by Googoods is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2021

Shin Tay Yuan 旅遊工廠室內設計

by Googoods

Client: Googoods

A' Design Award 銀獎 Winner in 室內 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Shin Tay Yuan 旅遊工廠室內設計

Shin Tay Yuan係位於台灣新北市一間陶瓷貼花公司嘅旅遊工廠室內設計。設計運用咗工廠嘅物料，入口處可見一塊沖孔板。概念源自網版印刷，呢個係貼花工序中一件重要工具，同時亦應用喺懸掛式間隔同標示系統上。喺陶瓷工廠入面，器皿會疊喺木板上以便搬運，呢個場景被轉化成櫃檯。公司歷史透過影像而非冗長文字呈現。整個空間向訪客講解陶瓷貼花行業。

The Recognition

About the A' Design Award 銀獎

Shin Tay Yuan 旅遊工廠室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Shin Tay Yuan 旅遊工廠室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Shin Tay Yuan 旅遊工廠室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
Dimensions & Packaging: The area of the project is 272 sqm.
Tags: interior, space, experiential space, design, googoods, exhibition, culture
Production Technology: Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
Design Challenge: Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
Research: The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
Inspiration: Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
Project Duration: The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
Operation Flow: For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
Team Members: Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin
Image Credits: googoods