Oliveira Almeida 品牌形象 by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.
鐵平面· 2022
Oliveira Almeida 品牌形象
by Ricardo Filipe Lopes da Silva
Client: Oliveira de Almeida Advogados
A' Design Award 鐵獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #126100The Design
About Oliveira Almeida 品牌形象
秉持捍衛正義的使命，整合珍貴的法律證據為客戶提供有效解決方案，需要嚴謹的組織紀律及高度靈活性。此品牌全面呈現這些努力，超越視覺形象的層面。將標誌轉化為辦公用具，不但有助整理文件，更令品牌深植客戶記憶之中。
The Recognition
About the A' Design Award 鐵獎
Oliveira Almeida 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Oliveira Almeida 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Oliveira Almeida 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
- Dimensions & Packaging
- Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files. - Tags
- law, order, tradition, lawyers, law firm, brand, paper clip,
- Production Technology
- The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
- Design Challenge
- One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
- Research
- Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
- Inspiration
- The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
- Project Duration
- February 2020 to April 2020 in Curitiba, Brazil
- Operation Flow
- In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
- Image Credits
- Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.
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