Scentwalk 企業識別 by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 平面設計 Competition Category.
銀平面· 2022
Scentwalk 企業識別
by Chao Yang, Yiyang Li and Yilin Wang
Client: Communication University of Zhejiang
A' Design Award 銀獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #126459The Design
About Scentwalk 企業識別
Scentwalk 係一個為未來公司而設嘅概念性企業識別，呢間公司會以氣味嘅形式提取同儲存記憶。標誌係品牌名稱嘅縮寫，靈感嚟自氣味分子、數據、提取、收集同行走等概念。色彩方案採用全息銀箔，呢種物料睇落係銀色，但喺光線下會反射出色彩，呼應住氣體雖然無色卻能觸動情感嘅意念。標誌充滿動感，並配合特定嘅聲音。相關嘅海報同產品分別針對自我、伴侶、家人同朋友。
The Recognition
About the A' Design Award 銀獎
Scentwalk 企業識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Scentwalk 企業識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Scentwalk 企業識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
- Dimensions & Packaging
- Poster:10000mm x 7000mm. Texture:Holographic Silver foil
- Tags
- future, graphic, concept brand, poster, experimental
- Production Technology
- The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
- Design Challenge
- The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
- Research
- Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
- Inspiration
- Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
- Project Duration
- The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
- Operation Flow
- The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
- Team Members
- Chao Yang
Yiyang Li
Yinlin Wang.
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