由設計師 Raageshwari Kandaswamy 創作嘅 Jalebi 品牌形象係備受推崇嘅 2022 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2022

Jalebi 品牌形象

由 Raageshwari Kandaswamy

客戶: MIT Institute of Design

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #126528 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jalebi 品牌形象

Jalebi係一個當代雪糕品牌嘅品牌形象設計。雪糕口味以印度傳統甜品為靈感。視覺風格參考咗街頭小販用報紙包住甜食同小食嘅方式。標誌設計取自字母J同jalebi嘅旋渦形狀。字體排印、色彩同對比為呢個品牌形象注入一種既熟悉又現代嘅特質。呢套形象設計應用喺杯子、餐牌、紙袋同口罩上面,營造出統一嘅視覺效果。餐牌採用分層設計,最外層係一張半透明嘅紙片,表達出文化交融嘅概念。

榮譽認可

關於A' Design Award 鐵獎

Jalebi 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Jalebi 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Jalebi 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
尺寸同包裝: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
標籤: Brand Identity, Logo, Identity Design, Ice cream
生產技術: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
設計挑戰: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
研究: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
靈感: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
項目時長: The project started in September 15 as a part of college project and finished in October 3rd.
操作流程: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.