Q Shinshu Apple Pie Laboratory 品牌識別 by Nobuya Hayasaka

Q Shinshu Apple Pie Laboratory 品牌識別 by Nobuya Hayasaka is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2022

Q Shinshu Apple Pie Laboratory 品牌識別

by Nobuya Hayasaka

Client: Arica Design Inc

A' Design Award 銀獎 Winner in 平面 Category

41,471

Verified Award Winner

Verify Award Status for #127316

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Shinshu Apple Pie Laboratory 品牌識別

這些都是蘋果派專賣店 Q 的品牌項目。商店名稱 Q 的版式是使用蘋果作為商店的主題和符號創建的。所有品牌工具，包括外觀、內部、燈光、凳子、制服和包裝，都是使用這個簡單的符號設計的。為了與利用材料本身的產品概念保持一致，工具的設計也很簡單，利用了紙張和木材等材料的顏色和紋理。所有的設計都符合商店重視蘋果原汁原味的願景。

The Recognition

About the A' Design Award 銀獎

Q Shinshu Apple Pie Laboratory 品牌識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Q Shinshu Apple Pie Laboratory 品牌識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Q Shinshu Apple Pie Laboratory 品牌識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Dimensions & Packaging: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Tags: Branding, store design, pastry shop, apple pie store
Production Technology: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Design Challenge: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Research: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiration: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Project Duration: It opened in October 2019 in Ueda City, Japan.
Operation Flow: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Team Members: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama