Ten Thousand to One Exhibition 展覽視覺形象設計 by Poovakorn Watcharaphongphiphat

Ten Thousand to One Exhibition 展覽視覺形象設計 by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2022

Ten Thousand to One Exhibition 展覽視覺形象設計

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

A' Design Award 銅獎 Winner in 平面 Category

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Colors

The Design

About Ten Thousand to One Exhibition 展覽視覺形象設計

《萬中無一》係瑪希敦大學國際學院傳意設計學系高年級學生畢業論文項目展覽嘅視覺形象設計。呢個形象設計運用插畫、色彩同主視覺圖案,將所有展出項目連繫埋一齊,為參觀者營造出親切又富啟發性嘅氛圍。呢套設計系統應用喺印刷同網上刊物、海報、字體設計、動畫短片、指示標示嘅環境圖案、舞台設計,以及活動場刊、禮品同紀念品等各個範疇。

The Recognition

About the A' Design Award 銅獎

Ten Thousand to One Exhibition 展覽視覺形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Ten Thousand to One Exhibition 展覽視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Ten Thousand to One Exhibition 展覽視覺形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ten Thousand To One is an exhibition showcasing thesis projects created by seniors of the Communication Design Program at Mahidol University International College. To integrate the visual identity, a series of materials and publications are created with Ten Thousand To One visual identity. Designers designed a set of visual identity concepts through the use of illustration, color, and exhibition's key graphics to connect all projects together and at the same time, create a friendly and inspired atmosphere for visitors.
Dimensions & Packaging: Siam Center exhibition space, 120 m x 110 m
Tags: Graphics, Illustration, Visual Communication Design, Event, Exhibition Display
Production Technology: Integration of various media and applications are used to create the exhibition promotional materials for the projects' displays including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Design Challenge: The visual representation, identity, of the exhibition must cohesively project unique characteristics of various types of displayed design works. In addition, the exhibition’s visual identity should not only be flexible enough for designers to apply to the visual identity of all promotional material media and application, but also should visually communicate the theme of the exhibition to visitors from the non-design field.
Research: The aim of this research is to come up with the design of the visual identity for the exhibition which will be transformed to key graphics linking all displayed works together through exhibition event promotional material, application, and media. The process started with the review of all works that will be displayed in the exhibition event. Then the assigned designers, creative team, came up with the theme of the exhibition covering all shared fundamental steps of the “design process” for the creation of final design works in the exhibition. For the design process using here, thousands and thousands of possible ideas were generated, then edited and revised down through a series of critique sessions which acted as a filter for the best, only one, final design work. This concept led to the theme of the exhibition and got transformed through the event’s identity, key visual, and promotional material including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Inspiration: Ten Thousand To One is taken from the design process involving the search for ideas visual, research, in-depth study as well as analysis, and then filtering those ideas into the best one that is thoroughly executed as design products that are not only solve identified problems, but also practical and beneficial to users and society as a whole.
Project Duration: The project started in September 2019 with the research and design development and finished in August 2020 as an exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: Group of assigned designers created an event visual identity that not only captures unique characteristics of projects shown in the exhibition, but also projects a friendly and inspired atmosphere for visitors.

The goal is to make visitors feel inspired with all creative works surrounding them while they are walking through the exhibition displays. With the hope to create visual, graphic design, appreciation among them.
Team Members: Graphic designer :Poovakorn Watcharaphongphiphat
Graphic designer :Supawadee Pankongka
Graphic designer :Yasinee Sriworawiang.