Tsubasa.Y 品牌整合 by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 平面設計 Competition Category.
銀平面· 2022
Tsubasa.Y 品牌整合
by Siwei Lai
Client: Tsubasa.y
A' Design Award 銀獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #127809The Design
About Tsubasa.Y 品牌整合
Tsubasa.Y是一家古著精選店,在不同年代的服裝堆中,尋找屬於不同自我的獨特品味,不斷實驗與融合,創造出這一代前所未有的時尚聲音,就像其名Tsubasa(翼)一樣,引領復古魅力在不同服飾的質感與故事中翱翔。此項目包括店鋪識別、包裝及印刷設計。
The Recognition
About the A' Design Award 銀獎
Tsubasa.Y 品牌整合是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Tsubasa.Y 品牌整合將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Tsubasa.Y 品牌整合是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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