Auspicious Beast 瑞獸圖紋 by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2022
Auspicious Beast 瑞獸圖紋
by Guangzhou Kemei Commodity Co., Ltd.
Client: Guangzhou Kemei Commodity Co., Ltd.
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #128175The Design
About Auspicious Beast 瑞獸圖紋
《瑞獸》系列是為消費產品而設計的一系列手繪圖形圖案。此系列呈現中國傳統文化中四種象徵祥瑞的靈物：鯉魚、仙鶴、獅子及麒麟，分別代表財運、長壽、平安與好運。每個圖案皆將傳統紋樣與現代元素相結合，取自中國傳統繪畫顏料的濃郁色彩，勾勒出每個動物形象，並配以蒼勁有力的黑墨書法。此系列旨在喚起大眾對中國傳統文化的關注，並傳遞美好的祝願。
The Recognition
About the A' Design Award 銅獎
Auspicious Beast 瑞獸圖紋是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Auspicious Beast 瑞獸圖紋將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Auspicious Beast 瑞獸圖紋出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
- Production Technology
- This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
- Design Challenge
- The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
- Research
- The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
- Inspiration
- The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
- Operation Flow
- In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.
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