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Rui Ma 嘅作品 Emotions 海報

由設計師 Rui Ma 創作嘅 Emotions 海報 係備受推崇嘅 2022 A' Design Award 鐵獎 得獎作品,獲獎類別為 平面設計。


鐵平面· 2022

Emotions 海報

由 Rui Ma

客戶: Rui Ma

平面 類別嘅 A' Design Award 鐵獎 得獎者

19,129

色彩

設計

關於 Emotions 海報

視覺世界中的情緒會是什麼樣子?這一系列名為“情感”的海報以視覺形式表現了四種不同類型的基本情感。四種情緒是喜悅、憤怒、悲傷和恐懼。設計師使用當代視覺語言,包括抽象插圖、鮮豔的色彩和動態排版來展示情感和麵部表情之間的聯繫。在這個設計系統中,每種視覺語言都是獨立的設計。同時,所有的海報設計都是一個系統。

榮譽認可

關於A' Design Award 鐵獎

Emotions 海報是 A' Design Award 鐵獎得主,這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Emotions 海報將成為一件備受推崇、令人欽佩且被珍愛的創作,既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐,並擁有與專業知識和才華相結合的稱職技術特性。Emotions 海報因其嚴謹而受到尊重,旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性
Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
尺寸同包裝
Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
標籤
Graphic Design, Illustration, Posters, Visual Communication
生產技術
The posters were created and designed with Adobe Illustrator and Photoshop.
設計挑戰
Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
研究
The research of this project was based on information about the subject from the internet.
靈感
I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
項目時長
2021 Los Angeles
操作流程
This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
圖片來源
English font: Raoul Audouin & Velvetyne Type

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