Audio Technica Excellence 海報 by Ligh. is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2022

Audio Technica Excellence 海報

by Ligh.

Client: Audio-Technica

A' Design Award 銀獎 Winner in 平面 Category

38,583

Verified Award Winner

Verify Award Status for #130984

View at A' Design Award Press Release Award Badge

Colors

The Design

About Audio Technica Excellence 海報

Audio Technica Excellence係為一個音響器材品牌創作嘅海報系列。設計將天然嘅青草同種子擺喺音響產品精密嘅機械部件旁邊。兩種元素都平鋪擺放，令佢哋嘅形態同細緻嘅色彩可以逐一對比。所有影像都由專為呢個項目拍攝嘅相片構成。質感參照咗一本舊時手繪嘅植物圖鑑，之所以咁揀，係因為呢個品牌嘅產品屬於模擬式（analogue）。呢啲海報將聲音呈現為人類生活中自然而然嘅一部分。

The Recognition

About the A' Design Award 銀獎

Audio Technica Excellence 海報是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Audio Technica Excellence 海報將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Audio Technica Excellence 海報是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book.
Inspiration: When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world.

Read the Press Release