Yangzi River 視覺形象設計 by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.
鐵平面· 2022
Yangzi River 視覺形象設計
by Hangzhou JC Culture and Arts Co., Ltd
Client: Hangzhou JC Culture and Arts Co., Ltd
A' Design Award 鐵獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #131546The Design
About Yangzi River 視覺形象設計
《揚子江》係一個為國際會議中心設計嘅視覺形象。交錯嘅線條靈感源自長江波瀾起伏嘅江水。主色調為銀色,取材自陽極氧化鋁——即係中心主要建築材料嘅顏色。啡色同白色線條完善咗整個色調,並勾勒出江水流動嘅意象。不對稱嘅構圖增添咗視覺張力同力量感。呢個形象設計應用喺商務用印刷品上,延續咗建築物翻滾波浪嘅主題。
The Recognition
About the A' Design Award 鐵獎
Yangzi River 視覺形象設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Yangzi River 視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Yangzi River 視覺形象設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
- Production Technology
- VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges. - Research
- 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
- Inspiration
- Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
- Operation Flow
- 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.
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