由設計師 Sxdesign 創作嘅 Mamba Chiliast 主要功能：品牌形象係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2022

Mamba Chiliast 主要功能：品牌形象

由 Sxdesign

客戶: MC basketball community

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #131771 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Mamba Chiliast 主要功能：品牌形象

書籍文字：Mamba Chiliast 係一個為「曼巴精神」擁躉所組成嘅籃球社群而創作嘅品牌形象。呢個形象透過籃球活動將成員凝聚起嚟，賦予佢哋歸屬感、自豪感同獨特感。標誌以六芒星嘅形狀作為視覺框架，由字母 M 同 C 組合而成。位於視覺中心嘅一隻眼睛代表住曼巴。六芒星令人聯想到共同嘅信念、組織同能量。呢個標誌可以印刷、車縫或者注塑，適用於多種尺寸。

榮譽認可

關於A' Design Award 銀獎

Mamba Chiliast 主要功能：品牌形象是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Mamba Chiliast 主要功能：品牌形象將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Mamba Chiliast 主要功能：品牌形象是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
尺寸同包裝: It can be printed, sewed or injection molded in a variety of sizes
標籤: brand identity, logo, branding, mamba, basketball
生產技術: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
設計挑戰: To appeal to and attract Kobe fans without the use of basketball elements.
研究: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
靈感: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
項目時長: The project started in August 2021 and finished in November 2021 in Beijing, China.
操作流程: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
專利: Sxdesign
團隊成員: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
圖片來源: Sxdesign