The Island Is a Symbol of the Times 標識與導向系統 by Shenzhen Rehoegd Signage Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 服務設計 Competition Category.
鐵服務· 2022
The Island Is a Symbol of the Times 標識與導向系統
by Shenzhen Rehoegd Signage Co., Ltd.
Client: Shimao Group
A' Design Award 鐵獎 Winner in 服務 Category
Verified Award Winner
Verify Award Status for #132057The Design
About The Island Is a Symbol of the Times 標識與導向系統
《島嶼是時代的象徵》係為港珠澳大橋人工島口岸城市展廳而設計嘅標識與導向系統。設計以曲面為基礎,呼應遊艇同海浪嘅形態。曲線塑造咗室內外標識嘅外觀、裝飾同製作工藝。無縫拼接、分段成型同手工鍛打,確保輪廓線條流暢順滑。室內標識將金屬與鑄造水藍色樹脂相結合,令金屬底座嘅波浪造型依然清晰可見。高對比色彩令每個標識都易於辨識同尋找。
The Recognition
About the A' Design Award 鐵獎
The Island Is a Symbol of the Times 標識與導向系統是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計The Island Is a Symbol of the Times 標識與導向系統將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。The Island Is a Symbol of the Times 標識與導向系統因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located in the artificial island port of Hong Kong-Zhuhai-Macao Bridge, this work is a city showroom work whose overall design is based on the element of curved surface mimicry. After extracting and summarizing the still and changing interaction between yacht and waves, designers incorporated or put the element into the appearance, adornment and process design of indoor and outdoor signage.
- Dimensions & Packaging
- /
- Tags
- Ocean, Curved surface, Yacht, Artificial Island, Coexistence between human and ocean
- Production Technology
- Together with seamless splicing technology, the curved surface style has adopted sectional and hand-hammered techniques to ensure perfect curves of its appearance.
The indoor signage employs a combination of metal and resin. The aquamarine resin representing the ocean is naturally molded by casting, through which the curvy waves of the metal base are visible, showing the visual complexity of marine elements. - Design Challenge
- The most difficult part of the project was to select and integrate the common aesthetic elements of the yacht and the ocean, and how to incorporate and convey the spirit of the project site in the design. The design team chose to start with the flowing curved surface to express the character of the project on artificial island at the hub in a mimetic way. Also, the curved surface modeling which stretches a long distance, and the resin casting process are part of the difficulties.
- Research
- The artificial island on which this project is located carries the future vision of the three cities of Hong Kong, Zhuhai and Macao in terms of economic, cultural, tourism and marine conservation and development synergy and integration. The design team hopes that in addition to the space guidance, this project can also help visitors sense the development prospect of this island. By way of environment, material, light effects and other facets, this project aims to form diversified visual textures.
- Inspiration
- The element of curved surface, inspired by the figure of yacht and sea waves of the architecture, means unstoppable development vision and the idea of the coexistence between cities and the ocean. Owing to the future planning of the artificial island that we are working on seems futuristic, designers added quite a few futuristic and scientific details and adornment.
- Project Duration
- This project was started in Zhuhai, China in October, 2019;
The showroom signage design plan was finished in July, 2020;
The project was officially opened in September, 2020;
Currently, the final stage of the project is still in the process of design and construction;
The first stage project will be delivered at the end of 2023. - Operation Flow
- All signage in this project adopts a modeling language of soft curved surface, which looks harmonious. The combination of metal inlaid with resin in the interior signage design is highly recognizable. In addition, the color scheme in high contrast to the surroundings is memorable in terms of location and shape of signage.
- Team Members
- Yuan Liu [Design Director]
Wei Zhou [Strategy Director]
Yu Wang [Cheif Designer]
Xin Gong [Detailed Design]
Zongyao Yu [Structure Design]
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