由設計師 Ziqing Lv 創作嘅 Jelly Tea 功能性餐飲服務係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為服務設計。

銅服務· 2022

Jelly Tea 功能性餐飲服務

由 Ziqing Lv

客戶: Zhejiang University

服務類別嘅 A' Design Award 銅獎得獎者

92,012

經驗證嘅獲獎者

驗證設計 #132516 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jelly Tea 功能性餐飲服務

果凍茶係一項專為年輕上班族而設嘅健康服務同功能性食品系統。呢款果凍以中國茶同埋一啲藥食同源嘅植物製成，一共推出六款口味，每款都有特定嘅功效同味道。用戶可以透過自動售賣機快速購買產品,而手機小程式仲提供網上購買同簡單遊戲功能。用戶只要完成每週任務,例如每日運動或者早瞓,就可以解鎖更多遊戲內容同獎勵。呢項服務嘅目的係培養長期健康習慣,而唔單止係滿足即時需求。

榮譽認可

關於A' Design Award 銅獎

Jelly Tea 功能性餐飲服務是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Jelly Tea 功能性餐飲服務將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Jelly Tea 功能性餐飲服務出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
尺寸同包裝: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
標籤: regimen, health, Chinese tea, service design, youth, gamification, functional food
生產技術: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
設計挑戰: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
研究: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
靈感: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
項目時長: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
操作流程: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
團隊成員: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao