Richard III 海報 by Jisuke Matsuda is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2022

Richard III 海報

by Jisuke Matsuda

Client: Create Theatre Poster

A' Design Award 鐵獎 Winner in 平面 Category

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Colors

The Design

About Richard III 海報

呢張海報描繪咗強烈嘅人性情感——絕望、慾望同痛苦。理查三世係一個引人入勝嘅反派角色：既高貴又脆弱，令人聯想起飽經歲月侵蝕嘅日本城牆。散落喺整個構圖入面嘅石塊，彷彿係佢崩塌嘅堡壘同破碎嘅心靈嘅碎片。藍色底色配合凹凸壓印，營造出猶如珊瑚礁周圍海流般起伏嘅視覺效果，佢嘅野心似乎就沉沒喺呢片波濤之中。佢名字嘅字體設計同呢啲石塊互相交纏，暗示住佢命運當中錯綜複雜嘅糾葛。

The Recognition

About the A' Design Award 鐵獎

Richard III 海報是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Richard III 海報將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Richard III 海報因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This poster shows the strong emotions of human beings. Richard III is a fascinating villain. He is noble, like a Japanese castle made of stones on the foundation. But he is also fragile. The background of the piled stones is the image of the seabed, and it undulates like a coral reef. His ambitions have sunk. And the characters of Richard III and Shakespeare express typography in an entwined manner like algae and seaweed.
Dimensions & Packaging: 728mm x 1030mm
vertical
Tags: poster, theatre, theater, Shakespeare, play, stage
Production Technology: Offset printing
Embossing Effect
Design Challenge: It is a work that has been visualized innumerably so far. In order to revive it as a fresh work that I have never seen, it was necessary to deeply interpret the work itself. However, the original text was a non-native language and had some difficulties. On the technical side, it was necessary to create a delicate embossing effect in order to add depth to the work. For that reason, the print plate is divided into multiple parts.
Research: This project is part of an academic study of Shakespeare's classical drama. Even today, the goal is to reinterpret the works of the most influential playwrights in line with the times. Both the original English and the Japanese translation are used for the research. It is the role of this poster to visually show the new charm, and it is required to be modern and novel in color and composition. As typography, both English and Japanese used in the research are fused.
Inspiration: Shakespeare's play still excites, saddens and impresses us. When reading and looking at his play, we are not facing a difficult classics. His work is full of the fundamental human truth. In his plays, strong emotion and love who we forget is overflow. This series is an attempt to reconstruct that secret with contemporary posters.
Project Duration: This work is one of Shakespeare's series, which started in Tokyo (Japan) in 2015 and continues as now. Especially This poster was constructed for the creation of the series "Love and emotion" announced in 2020.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.
Patents: Created by Jisuke Matsuda
Image Credits: Image #1 : Jisuke Matsuda, Optional Image #1 : Jisuke Matsuda, Optional Image #2 : Jisuke Matsuda, Optional Image #3 : Jisuke Matsuda, Optional Image #4 : Jisuke Matsuda