Cicada Hui 品牌形象 by Wang Jinhua is a highly esteemed winner of the very prestigious 2022 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2022

Cicada Hui 品牌形象

by Wang Jinhua

A' Design Award 鐵獎 Winner in 平面 Category

9,745

Verified Award Winner

Verify Award Status for #134386

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cicada Hui 品牌形象

《蟬薈》係為一間服務三至十四歲兒童嘅教育機構所設計嘅品牌形象。標誌以蟬嘅基本形態為藍本,呢種昆蟲傳統上象徵住堅持、夢想、決心同好名聲。蟬張開嘅翅膀表達咗力爭上游嘅意志。設計採用黃、綠、藍三色,寓意青春與活力。配套嘅招牌以木材為主要結構,配以纖細嘅鋁製邊框同內置LED燈管,底板可拆卸,方便日後維修保養。

The Recognition

About the A' Design Award 鐵獎

Cicada Hui 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Cicada Hui 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Cicada Hui 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Knowing" means cicada, which has the meaning of eternal life and represents persistence, dream, determination and credit.
The enterprise image design is based on the basic shape of cicada. With open wings, it means to aim high and fly high. With this logo, the design and modeling of "Zhile" is symbolized, and yellow, green and blue symbolize that the enterprise is full of youth and vitality.
Tags: Education, logo, brand design, cicada, education brand
Production Technology: The sign adopts wooden materials as the main structure of the sign. 2mm thick and 35mm wide special all aluminum frame is used around, the sign panel and back plate are stable and regular, and the sign base plate is easy to disassemble and maintain. LED light-emitting tube is used inside.
Design Challenge: The difficulty of the project lies in how to integrate the auspicious meaning of knowledge in the tradition into the educational brand and use the design to reflect it.
Inspiration: Relying on the community, Zhiliaohui focuses on the quality cultivation education of children aged 3-14.
Relying on Yueshang's years of experience in the education industry, with innovative teaching ideas and modern operation and management mode, children can enjoy one-stop international quality education at home. Develop the brain, inspire intelligence, stimulate children's imagination and creativity, and open up unlimited possibilities for growth.
Project Duration: The project starts in Shenzhen in June 2021 and ends in Shenzhen in December 2021.
Team Members: Main creator: Wang Jinhua
Executive design: Zhai Qijing
Copywriter: Yang Han
Design Assistant: You Fangzhou
Design Assistant: Zuo Wenjuan