由設計師 Sunghoon Kim 創作嘅 87MM Brand Story 書籍設計係備受推崇嘅 2022 A' Design Award 銀獎得獎作品，獲獎類別為印刷設計。

銀印刷· 2022

87MM Brand Story 書籍設計

由 Sunghoon Kim

客戶: 87mm

印刷類別嘅 A' Design Award 銀獎得獎者

575,958

經驗證嘅獲獎者

驗證設計 #134927 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 87MM Brand Story 書籍設計

87MM是韓國一個具代表性的時裝品牌，透過品味與機智創造日常文化。自2011年推出以來，品牌設計了一本名為《Moment by Moment, We Say No Concept But Good Sense》的書籍，向喜愛87MM的大眾訴說過去十年的故事，這是一本記錄品牌十年歷程的作品。此設計將透過兩位創辦人以及87MM品牌的故事，與喜愛87MM並對其充滿熱誠的韓國年輕大眾建立更緊密的聯繫。

榮譽認可

關於A' Design Award 銀獎

87MM Brand Story 書籍設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計87MM Brand Story 書籍設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。87MM Brand Story 書籍設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
尺寸同包裝: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
標籤: 87MM, brand book, book, design, editorial, graphic, typography
生產技術: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
設計挑戰: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
研究: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
靈感: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
項目時長: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
操作流程: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
團隊成員: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
圖片來源: 87MM