Cloud Mountain Type 字體設計 by Meng Shenhui

Cloud Mountain Type 字體設計 by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2022

Cloud Mountain Type 字體設計

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner
Verify Award Status for #135379

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Colors

The Design

About Cloud Mountain Type 字體設計

雲山字體係一款靈感嚟自張家界雲霧繚繞嘅群山，以及中國古代山水畫嘅字體。呢啲字形將傳統中國嘅雲同山意象，同拉丁字母嘅結構融合埋一齊。每個字符都係手繪，再用數碼影像軟件精修，而且字體可以喺唔同尺寸下使用。當你好近距離睇嘅時候，細節會佔據主導，令個字母變得難以辨認，就好似身處山巔反而睇唔到成座山嘅形態一樣。

The Recognition

About the A' Design Award 銀獎

Cloud Mountain Type 字體設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Cloud Mountain Type 字體設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Cloud Mountain Type 字體設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui