Zilong Chen and Chao Yang 嘅作品 Crcrta 企業形象識別

由設計師 Zilong Chen and Chao Yang 創作嘅 Crcrta 企業形象識別係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2022

Crcrta 企業形象識別

由 Zilong Chen and Chao Yang

客戶: Communication University of Zhejiang

平面類別嘅 A' Design Award 銅獎得獎者

10,490

經驗證嘅獲獎者

驗證設計 #135411 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Crcrta 企業形象識別

Crcrta係為中國廣播電視藝術研究中心（一個政府部門）而設計嘅企業形象識別。標誌結合咗圖形同文字，配色採用電視三原色——紅、綠、藍。三個幾何圖形組成一個相機符號：兩個矩形代表廣播電視行業所用嘅濾鏡同紙張，三角形則代表鏡頭或揚聲器。字母CRCRTA由左至右貫穿整個圖形，表達傳播嘅概念。呢個識別冇固定尺寸，可以按比例縮放以適應唔同媒介嘅需要。

榮譽認可

關於A' Design Award 銅獎

Crcrta 企業形象識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Crcrta 企業形象識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Crcrta 企業形象識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
尺寸同包裝: This visual design has no fixed size, and can be used according to the size of the media and packaging.
標籤: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
生產技術: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
設計挑戰: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
研究: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
靈感: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
項目時長: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
操作流程: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
團隊成員: Designer:Chen Zilong and Creative Director:Yang Chao