銀 平面 · 2022
SP Saffron Grotesk 類型樣本
by Paul Robb and Moira Bartoloni
- A' Design Award 銀獎 2022 in 平面
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 37,632
- Verification code BD1072EDE7 · Verify this award
Colors
About SP Saffron Grotesk 類型樣本
Saffron 是一種優雅的當代新怪誕無襯線字體，具有強烈的幾何對比風格，借鑒了瑞士現代主義的美學和印刷標準。獨特的開放式姿態旨在為品牌和傳播提供正確的視覺一致性。這種真實而原創的字體代表了一種不斷變化的當代美學。標本被分成幾部分，包裝內有環形活頁夾海報。
About the A' Design Award 銀獎
SP Saffron Grotesk 類型樣本是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計SP Saffron Grotesk 類型樣本將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。SP Saffron Grotesk 類型樣本是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
Press Kit
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Image Credits
- Paul Henry Robb
