The Engravings on Mount Yi 實驗性字體設計 by Jialiang Jing is a highly esteemed winner of the very prestigious 2022 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2022
The Engravings on Mount Yi 實驗性字體設計
Client: Jialiang Jing
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #136194The Design
About The Engravings on Mount Yi 實驗性字體設計
《嶧山刻石》係一個以嶧山古代石刻為基礎嘅實驗性字體設計項目。呢批刻石記錄咗中國古代文字統一之後所使用嘅標準小篆書體。項目內容包括字形標準化、資訊視覺化、海報設計以及擴增實境（AR）體驗。作品主要以網站形式呈現，並配合實體印刷海報同三維模型展示。用戶只要掃描海報上嘅二維碼，即可睇到相應字形嘅三維模型。項目旨在以嶄新而清晰嘅方式，重新演繹傳統中國文字之美。
The Recognition
About the A' Design Award 銅獎
The Engravings on Mount Yi 實驗性字體設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計The Engravings on Mount Yi 實驗性字體設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。The Engravings on Mount Yi 實驗性字體設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project to cobble book "yi Mountain carved stone" as the design language, on the innovative design of traditional culture. Specific design content includes font standardization design, information visualization design, poster form exploration, AR experience. Yi Mountain stone is qin Shihuang unified the world, issued the "book with text" law after the standard xiaozhuan font, its role is like the xinhua dictionary now, the character, writing to standardize the role.
- Dimensions & Packaging
- This design project is mainly presented in the form of web, supplemented by paper posters and 3D models
- Tags
- typeface，information visualization，augmented reality，Chinese traditional culture，poster
- Production Technology
- The specific design contents and methods include font standardization design, information visualization design, poster form exploration, AR experience technology
- Design Challenge
- The biggest challenge of the project was the consideration and design of the font structure, which took a lot of time for each character. In addition, the design of information visualization has been well thought out. The addition of augmented reality is a highlight for they.
- Research
- The project is part of a pilot study of ancient characters aimed at unlocking the mysteries of Chinese seal characters. They collected hundreds of data, yi Mountain stone as an example to study the character of seal cutting, structure, writing. The project has also aroused a response in the society. Many people who are interested in traditional culture think my research is very meaningful and interesting, just like a dictionary with carved characters.
- Inspiration
- Tablet inscription calligraphy is an important part of Chinese traditional culture. This project to cobble book "yi Mountain carved stone" as the design language, on the innovative design of traditional culture.The original stone has been lost, its style and artistic status is still epoch-making significance. The purpose of this design is to extract the few in the complex, find the breakthrough way where the spirit is, the tradition can still have a new interpretation.
- Project Duration
- The project began in September 2021 in Liaoning, China, and ended in October. It will be exhibited at the Museum of Chinese Characters in November 2021
- Operation Flow
- his project aims to give people a better understanding of Chinese traditional compiled fonts. The poster presents basic information of the font in "Yi Shan Shi", people can see the 3D model of the font by scanning the TWO-DIMENSIONAL code, increase the fun in the experience
- Team Members
- Designer: Jialiang Jing
Creative Director:Xinlei Bai
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