Mengyi Xie 嘅作品 Stories of Communication 品牌形象設計

由設計師 Mengyi Xie 創作嘅 Stories of Communication 品牌形象設計係備受推崇嘅 2022 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2022

Stories of Communication 品牌形象設計

由 Mengyi Xie

客戶: School of Communication, East China Normal University

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #136234 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Stories of Communication 品牌形象設計

《傳意故事》係為一所大學傳理學院十五周年校慶而設計嘅視覺形象方案。主標誌以數字「15」為基礎，構成一個幾何圖形。以呢個主標誌為根基，衍生出一系列共100個副標誌。每個副標誌都代表住傳播歷史上嘅一個故事、發明或者創舉，由史前時代嘅結繩記事，一路到第一份報紙同互聯網嘅誕生。呢啲副標誌按照時間順序排列，並應用喺海報、請柬、小冊子、場地布置同紀念品等唔同載體之上。

榮譽認可

關於A' Design Award 銅獎

Stories of Communication 品牌形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Stories of Communication 品牌形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Stories of Communication 品牌形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
尺寸同包裝: There were all kinds of size for the physical application products in this project.
標籤: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
生產技術: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
設計挑戰: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
研究: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
靈感: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
項目時長: The project was in Shanghai.
操作流程: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
團隊成員: Mengyi Xie